Strategy

Tech talks: Static content is dead  

With a wealth of tech now available to bring in a new age of digital marketing for betting operators, Alex Kornilov, CEO at Betegy, argues that the industry’s future market leaders are going to be the ones that transform their operations from pure betting to an entertainment-first narrative

The age of static content is dead – the future of engaging visualisations that can capture attention is here – and it’s all powered by AI. If we look at the tech industries, and how AI is used to produce content, such as game engines with video games, you can now see how producers can…

Artificial intelligence | Betegy | Content | Entertainment | Machine learning | Sports betting | Strategy | Technology

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