Sports betting

Tech talks: Beyond the Euros – automated engagement the key to retention

As the betting fervour around Euro 2020 subsides, the challenge for operators is to retain and engage punters during the new football season, writes Betegy CEO Alex Kornilov

Perhaps more eagerly anticipated than ever, this summer’s UEFA European Football Championship has proven to be hugely popular, both as a sporting spectacle and as a multi-channel betting phenomenon. As the dust settles on Euro 2020, a big question remains: how can operators retain and further engage with players after the tournament? It’s common knowledge…

AI | CRM | Euro 2020 | Football | Marketing | Sports betting | Strategy