Technology

Promoted feature: Unlocking the full potential of the metaverse

James Albert looks at what we can expect from the metaverse in the coming years

Since Facebook announced its rebrand to Meta in October 2021, the metaverse has been a hot topic for many. Is the metaverse real? Is it just sci-fi speculation? We’re here to break it down for you.

The metaverse is a shared, 3D space where users can interact with each other through technologies like augmented reality (AR), virtual reality (VR) and blockchain in an immersive, online space. The metaverse is slowly changing the world of technology, from how we network and game to how we receive education and training. Here are some things we can expect from the metaverse in the coming years.

Gamification will continue to explode

The gaming industry has been around for years as a source of entertainment. You may even remember the classic Gameboy if you were around in the early 90s. The gaming industry has shifted rapidly thanks to modern technological advancements. Gamification is the original reigning metaverse champion and is undeniably the largest commercial metaverse today.

In 2019, the popular game, Fortnite, made it into the headlines when it hosted the first-ever in-game concert featuring DJ Marshmello. It was a 10-minute show with dancing avatars and was an enormous success with fans. The company, Sandbox, just received a $93m investment to take its gaming ecosystem to the next level. So, where to next? Gamification will most certainly continue to explode, allowing gamers to create even more unique dimensions that are channelled by modern technology.

The exponential growth of multiple metaverses

The metaverse concept suggests that everybody shares a common virtual ground. But, the truth is, there can be more than one metaverse.

There are currently over 160 companies developing their version of the metaverse as we speak. That number is only expected to grow in the coming years. Every company has plans to build virtual platforms, environments and universes that will become part of the metaverse with connections to the real world and even other, future metaverses. When various metaverses are created, they are bound to become interoperable – meaning one or more metaverses could easily interact and exchange data with the other, allowing multiple metaverses to combine.

Involvement of metaverse-only businesses

Meta has already announced their shift to the metaverse, encouraging other companies to follow suit, but how will it affect daily business operations?

First and foremost, a complete switch to a metaverse-only business will support a more collaborative working environment. The data available to companies will help guide complex work, allow for more effective virtual training opportunities and even pave the way for enhanced customer experiences. Several brands have even begun making their mark in VR. One example is Hyundai Motor Company which launched the Hyundai Mobility Adventure on the gaming platform Roblox. It was a metaverse experience which customers could enjoy in VR.

The continued evolution of AI

Artificial intelligence has been around for many years now and it is used in various applications including facial recognition, procedure arrangements, directions and even for faster registrations online.

In the coming years, AI will become the driving force behind the success of the metaverse through deep-learning-based software. The software will drive various activities, including chatbots and other forms of natural language processing. AI will be able to comprehend and identify everything from images and text to video, regardless of the language.

VR and AR will revolutionise 3D modelling software

Companies with plans to enter the metaverse should include 3D modelling, as it is undoubtedly considered a priority. It lays the groundwork for a presence in the metaverse and offers immediate business benefits regarding marketing and advertising. VR and AR efforts will equally help revolutionise this.

However, for many businesses, particularly game developers, 2D is still proving a great success. For example, the casino industry greatly benefits from 2D visuals, particularly in the UK, where various online slots UK must adhere to strict compliance standards. So, while 3D modelling is on the rise with the metaverse, 2D remains an essential aspect for many industries. However, as time goes by, 3D visuals will continue to become standardised and the common norm, and thus even 2D-dominated industries will see a shift to 3D.

There is no doubt that the metaverse is on the rise, with many businesses shifting their operations to fit seamlessly into this new augmented world.

From increased 3D modelling to a rise in gamification, the metaverse is opening up a world of possibilities, particularly when it comes to enhancing customer experience. The metaverse is predicted to continue growing, and is estimated to be a $783.3bn market by 2024. Before we know it, we’ll be using the metaverse for a multitude of activities. The question is, are you ready?

James Albert is a SEO specialist and content writer with a passion for racing and equestrian sports. He assists people and businesses by improving their online presence through SEO, copywriting and content strategy. As a content writer, he covers topics such as sports, digital marketing and technology.

Artificial intelligence | Augmented reality | Metaverse | Technology | Virtual reality

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