Opening the data taps

Allan Petrilli, VP of sales and growth at Intelitics, explores the data available to retail operators launching online for the first time and what they need to do to get the most out of it

As legal, regulated online gambling continues to roll out across the world, a growing number of land-based operators are now offering online and mobile sportsbooks and casinos for the first time. A move online comes with plenty of challenges and opportunities, but one that is often overlooked is the increase in data and information that…

CRM | Customers | Data | Retail Shops