Machines are here to personalise

Anton Borysov, marketing director of technology and data science consultancy AltexSoft, makes a case for the use of machine learning in player personalisation

In the 1985 sci-fi novel Ender’s Game a group of children are trained via a virtual game to become defenders of humanity. In the book, a so-called “Mind Game” gathers information on each child’s abilities and psychological states to tailor its challenges to their unique experience. Strangely, this future doesn’t sound so unrealistic in today’s…

Machine learning | personalisation