Sports betting

How to engage the next generation of sports bettors

Malte Hegeler, OddsMatrix head of product development, gives his insight into why and how the industry needs to engage and offer next-generation players compelling reasons to bet

With the Euros kicking off a feast of sport this summer, and Wimbledon and the Olympics to follow, have you ever stopped to consider just how much of your audience is made up of Gen Y or betting-age Gen Z customers? Gen Y players, better known as Millennials, may have been affected from making large…

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