How egaming can learn from Donald Trump's victory

Strategic insight agency Opinium's research director, Steve Looney, discusses why operators must take a more holistic view of data collection

Top line political polling has come under fire after seemingly unexpected victories for Donald Trump, Brexit and the UK’s Conservative Party at the most recent general election. But scratch under the surface slightly and it’s clear that all three of those successful campaigns went deeper with their data collection and harnessed the power of taking…

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