First impressions really do count

Edward Ihre, chairman of Codeta, on why casino design is so difficult to get right, yet critical to success

The online casino industry is so fiercely competitive that operators must ensure their brands and sites stand out from the crowd. The power is very much in consumers’ hands, and they are drawn to sites that are visually appealing. Game variety, loyalty schemes and promotions are still important, but, in reality, casinos must look their…

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