esports

Esports arena: Optimising the betting experience

Rohini Sardana, head of product propositions at SIS, highlights how operators can optimise the way esports events are presented to bettors to enhance customer engagement

Esports was one of the verticals operators turned to earlier this year as they looked to fill the void in live sport, created by the impact of Covid-19. It proved to be a huge hit with bettors due to the engaging, multiple betting opportunities on offer and the vertical’s ever-growing popularity demonstrates that this is…

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