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Digitalisation in the real world

Peter Tetlow, client solutions director, Ventrica, asks if organisations are actually using digitalisation to provide a better service for their customers or simply jumping on the latest bandwagon?

Digital transformation is the latest trend that every organisation, in every sector, wants a piece of. You must have heard the phrases ‘digital innovation’, ‘digital transformation’ and ‘going digital’ at some point; with these expressions used commonly by organisations in the customer management industry who are keen to impress their customers by adopting the latest…

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