Strategy

Developer insight: Google’s gambling gambit

Stuart Godfree, mkodo managing director, looks at Google’s landmark decision to allow RMG apps in 15 more countries and what it means for the industry

Google’s recent announcement that it will allow gambling apps in its Google Play store for 15 additional countries is big news for the industry. From 1 March, we will see the number of regions increase from four to 19, including the US, Australia, Germany, Spain and Sweden. The move allows the industry to deploy real-money gambling (RMG) apps on a whole new platform that…

Google | Google Play | mkodo | Mobile Apps | Native apps | Strategy

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