Aim for the heart: Why operators should play up to customers’ emotions

Andres Reyes, product manager for payments and risk at LeoVegas, on why emotions drive users and users drive successful businesses

We live in an era where companies struggle daily to compete for a highly demanding audience; an audience that takes for granted any progress in product development and, moreover, simply expects it to happen. Digital products continue evolving and what users perceive as innovative today could be considered outdated tomorrow. So, how can we ensure…

LeoVegas | personalisation | Strategy