Strategy

William Hill strikes streaming deal and launches in-house TV channel

UK bookmaker agrees terms with ARC and ATR and goes live with free-to-view Betting TV

William Hill has launched a new in-house TV channel after becoming the latest operator to strike a streaming data deal with At The Races (ATR). The agreement, reached in tandem with the Arena Racing Company (ARC), will allow Hills to broadcast horse and dog races from 24 tracks on its new free-to-air channel, Betting TV. Racecourses…

At The Races | Strategy | Streaming | William Hill

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