US fitness start-up taps peer-to-peer betting model to incentivise users

Cadoo allows customers to wager against completing fitness challenges as it closes seven-figure funding round

A US-based start-up gamifying fitness by allowing users to bet on a series of running challenges has secured $1.5m in seed funding. Cadoo launched in 2018 as a standard running app, but in March 2020 unveiled a challenge model which allows users to place wagers on their specific fitness goals. Examples of these can include…

DraftKings | Launches | Product | Strategy | US