UK operators urged to act fast in developing single customer view after GDPR concerns are cleared

ICO deems information-sharing software to prevent at-risk consumers from opening multiple accounts and repeating harmful behaviour does not breach data protection laws

UK-licensed operators are one step closer to adopting an industry-wide “single customer view” (SCV) of British gamblers after the Information Commissioner’s Office (ICO) ruled the new technology would not be in breach of existing data laws. In theory, the SCV platform is designed to provide a holistic view of a customer’s online gambling behaviour to…

Data | Regulation | Technology | UK