This week in B2B news (25 November)

All of the latest news from the supplier sector of the industry, including updates from BF Games, Lady Luck Games and Pragmatic Play

BF Games furthers Romanian presence with Stanleybet

BF Games has strengthened its position in Romania and has signed a deal to supply Stanleybet with its range of games.

This agreement is the latest in BF Games’ expansion into Romania following recent partnerships with Favbet and Superbet.

Claudia Melcaru, head of business development at BF Games, said: “We’re thrilled to have signed this deal with Stanleybet and are excited about beginning the next stage of our partnership as we both continue to grow in the Romanian market.

“We’re always looking to extend the reach of our titles, and we look forward to an exciting future with Stanleybet.”

FunFair Games enters the Belgian market with Napoleon Casino deal

FunFair Games has inked a new deal that will see its portfolio of games go live with Napoleon Casino.

Napoleon Casino is owned by Superbet Group and is one of the more prominent operators in Belgium, with a vast customer base.

The integration of FunFair’s content has been facilitated via Games Global.

Carlo Cooke, commercial director at FunFair Games, commented: “We’re extremely pleased to add another market to our network, with Napoleon Casino being the perfect partner to make our debut in Belgium.

“Launching our non-traditional content with a market leader will ensure we hit the ground running and we have high hopes for this exciting region and look forward to growing our reach together with Napoleon Casino.”

Melissa Deboelpaep, gaming content manager at Napoleon Casino, added: “We’re always keeping a finger on the pulse to ensure we offer our customers the most in-demand content.

“We have followed FunFair Games’ progress for a while and we’re delighted to now be able to offer our customers their library of innovative crash and multiplayer titles that have gained a fan base across the globe.”

Greco gains US entry with New Jersey licence

Greco has expanded into the US after securing a vendor licence in New Jersey. Greco has already announced a deal with Atlantic City-based Resorts Digital Gaming to help tackle the issue of bonus abuse.

Greco’s engine will help operators in New Jersey to detect abusers and is already being used by many firms across Europe.

Ed Andrewes, CEO of Resorts Digital Gaming, said, “The fact that Greco is now registered as a vendor is great news for us and other operators in the state. Greco’s risk engine will enable us to combat one of the biggest challenges we’re facing at the moment, and we are looking forward to leveraging their considerable experience in the European market.”

Following this announcement, Greco is in talks with other operators across the state and is also exploring further licencing opportunities across the US.

Pragmatic Play partners with LiveScore Bet in the Netherlands

Pragmatic Play has extended its presence in the Dutch market with a new deal with LiveScore Bet.

LiveScore Bet now has access to the supplier’s suite of slot titles, including John Hunter and the Book of Tut Respin and Aztec Blaze.

Irina Cornides, COO at Pragmatic Play, commented: “We are delighted to begin working with LiveScore Bet in this capacity and look forward to expanding our relationship with the operator in the future.

“Providing our extensive and high-quality slots portfolio to operators globally is key to our continued development and growth strategy.”

Richard Leask, marketing director at LiveScore Group, added: “Following the recent launch of LiveScore Bet in the Dutch market, we are thrilled to announce our partnership with Pragmatic Play.

“This latest agreement demonstrates our intention to become a leading operator within the region, with Pragmatic Play’s slot titles that are seen by many players as the epitome of quality. Providing these games to players via LiveScore Bet will offer experiences of the highest standard on a platform of equally high quality. “

Pentasia opens new UK HQ

Igaming recruitment firm Pentasia, part of the Conexus Group, has opened a new office in Redhill, representing a 50% increase in floor space for the business.

The new premises were opened by local MP Crispin Blunt last Friday. At the launch event, MD Alastair Cleland said: “This is a big moment for Pentasia. This new headquarters reflects the optimism we feel for our business and gives us a central base from which to deliver our global expansion plans.”

Rob Dowling, CEO of The Conexus Group, explained: “Pentasia was our founding business and has long been the powerhouse that’s enabled our evolution and growth. We’re hugely excited to expand the business, and it will be great to do so from this new base.”

Other Conexus Group businesses, including consulting firm Partis, training provider iGaming Academy and search business Marden Executive, will also utilise facilities at the new headquarters.

PixBet partners with Inside The Pocket for the World Cup

Free-to-play platform Inside The Pocket has announced a new partnership with Brazilian operator PixBet for the World Cup.

Under the terms of the deal, Inside The Pocket has created a bespoke slate of F2P games and a dedicated F2P website, Pixjogos

The deal will also see content from W.A. Technology Group launch on Pixjogos in the shape of two titles, Bolão do Milhão and Previsões Da Copa

Hussain Naqi, founder and CEO of Inside The Pocket, remarked: “PixBet were looking for acquisition and retention assistance to support their World Cup efforts and existing media partnerships. This is a landmark deal for us entering the Brazilian market, offering a fresh fleet of native and third-party products.

“It’s been a real thrill to work with their team on a bespoke portfolio of games for the upcoming World Cup, and we can’t wait to see how they connect with fans as the tournament unfolds. PixBet can execute so much better than some of the global behemoths eyeing the Brazilian space simply because they know their end user so intimately.

Dave Hickey, head of sports & managed services at W.A.Technology Group, added: “Partnering with ITP and PixBet has been an amazing journey so far. They share our values and vision, and we look forward to putting our combined shoulders to the wheel to make PixBet the biggest and best sportsbook in Brazil. W.A.Technology Group is thrilled to be supplying two top services to PixBet, our outstanding video product to and our thrilling Fantasy League products to F2P site in tandem with ITP.”

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