Launches

This week in B2B news (16 September)

All of the latest news from the supplier sector of the industry, including updates from Swintt, Wazdan and Yggdrasil

Swintt partners with EnergyCasino

Swintt has teamed up with the MGA-licenced operator EnergyCasino.

The new partnership will see the casino offer Swintt’s full suite of select and premium games, including The Crown starring Vinnie Jones.

David Mann, CEO at Swintt, said: “EnergyCasino is one of Malta’s top online casino platforms – and as a Malta-based company, we’re delighted to be teaming up with them to offer our games to even more players in MGA markets worldwide.

“With both our select and premium game portfolios going live on the platform this month, there’ll be something for everyone in the Swintt catalogue and we’re looking forward to enjoying a long and successful collaboration with the brand as we help them to cement their position as market leaders.”

Marcin Sobieraj, head of casino at Energy Casino, said: “EnergyCasino has always prided itself on bringing the very best in online entertainment to players on a platform that adheres to the highest standards of security and customer wellbeing. We’ve been hugely impressed with the great work Swintt has been doing over the past couple of years and believe by teaming up with them, we’ll be able to enhance our offering by providing an even more compelling line-up of games to slot fans in all MGA markets.”

Lady Luck Games signs agreement with iSoftBet

Swedish game provider, Lady Luck Games, has signed an agreement with aggregator iSoftBet.

The deal will see iSoftBet’s operator network gain access to leading Lady Luck titles. These games will add to the 8,000 third-party titles from more than 70 suppliers.

Mads Jørgensen, co-founder and CEO of Lady Luck Games, said: “We are thrilled to announce our new collaboration with iSoftBet.

“It boasts one of the industry’s biggest aggregation platforms, as well as access to numerous key regulated markets. We look forward to a fruitful cooperation.”

Lars Kollind, head of business development at iSoftBet, added: “Lady Luck Games has quickly established itself as an incredibly exciting provider of immersive slots content, and we’re proud to be able to add their products to our aggregation offering.

“It’s an exciting moment for both parties, and we can’t wait to see what we can achieve together.”

Rivalo chooses Fast Track as CRM partner

Rivalo has chosen Fast Track as its partner for real-time CRM.

Rivalo has been offering sports betting and casino across Latin America for the last seven years and most recently became the sponsor of the Brazilian football league.

Fast Track offers real-time automation capabilities and detailed segmentation and reporting, enabling operators like Rivalo to build and improve robust retention strategies.

Dan Morrison, head of commercial at Fast Track, said: “We are delighted to be partnering with Rivalo and exploring how we can support their continued growth in both new and established markets. The team has a reputation for being forward-thinking and open to exploring innovative solutions, which makes them very exciting to work with.”

A Rivalo spokesperson added: “We selected Fast Track as our CRM partner as they are continually pushing the boundaries when it comes to player engagement. It’s an area that should always be your number one focus, looking after your own players that you have spent money to acquire. Aligning with Fast Track will only enhance the player experience for our players at Rivalo even further.”

Amelco prepares for South Africa debut with LulaBet launch

Amelco has announced its debut in the South African market with the newly launched operator LulaBet.

LulaBet will be the first local operator to offer the same tech deployed by Entain, Flutter Entertainment and Hard Rock Digital.

Brandon Walker, head of business development at Amelco, remarked: “Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players.

“Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet. Together, we genuinely believe we can transform this market and we can’t wait to get started.”

Ian Gutteridge, MD at LulaBet, added: “At LulaBet, we’re committed to delivering a superior sports betting experience to our players. Our mission is to utilise only the best gaming technology available – and with Amelco, we’re confident that we’re going to do just that.

Wazdan joins forces with Dench for Bulgarian market push

Wazdan has partnered with solutions provider Dench to expand its presence in the Bulgarian market.

The deal will see customers of Dench’s turnkey platform gain access to Wazdan’s complete portfolio of content.

This is the latest deal signed by Wazdan in Europe, following partnerships with Sesame, Casino Lugano, StarCasino and Casino777.nl in recent weeks.

Radka Bacheva, head of sales and business development for Balkan and Southeast Europe at Wazdan, said: “We are very proud to announce the beginning of our partnership with Dench, which has a great reputation as a platform provider.

“This deal is very successful for both sides, and we look forward to close collaboration.”

Svilena Malinova, game content manager at Dench, added: “Wazdan creates some incredibly dynamic, engaging and unique titles, and we’re very pleased to be able to add its portfolio to the collection.

“It marks another exciting step for us, and we look forward to seeing what we can achieve together.”

Yggdrasil launches content globally with GGPoker

Yggdrasil has expanded its global footprint after launching its slot content with GGPoker.

Following a rapid integration process, a selection of Yggdrasil’s top-performing games have gone live with the operator in multiple markets worldwide, with additional titles being added shortly.

The launch of Yggdrasil’s games was accelerated to coincide with the World Series of Poker Online 2022 tournament series.

Through the collaboration, Yggdrasil will expand its presence across several regulated markets.

Andrew Pegler, chief of commercial operations at Yggdrasil, said: “We are extremely excited to launch our games with GGPoker, especially during the WSOP Online 2022 tournament series, an event that sees increased traffic to the site. GGPoker continues to expand its online casino segment, and we look forward to being a key part of that growth.

Paul Burke, head of PR for GGPoker, said: “We always want the best content available, and Yggdrasil fits that bill. Our work together so far has been excellent, and we look forward to adding more of their entertaining and engaging games in the future.”

GGPoker | iSoftBet | Launches | LulaBet | Rivalo | Swintt | Wazdan | Yggdrasil

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