This week in B2B news (11 November)

All of the latest news from the supplier sector of the industry, including updates from BF Games, EveryMatrix and Wazdan

2mee appoints Brian Smillie Jr as head of its new HoloAd product

Influencer brand platform 2mee has appointed Dragon’s Den star Brian Smillie Jr as its new head of HoloAd.

Smillie Jr is the founder of Beezer, which allows anyone to create, distribute and manage their own app without having any technical knowledge. He appeared on Dragon’s Den and won over Peter Jones into investing £125,000 into the firm.

In this new role, Smillie Jr will be responsible for negotiating similar deals with affiliates and operators to use HoloAd for marketing their products.

James Riley, CEO of 2mee, said: “Brian is one of the most naturally talented negotiators out there, having provided his skills in front of some of the biggest names in the business world. Brian joining 2mee as head of HoloAd is, therefore, a major milestone for us.”

Smillie Jr added: “I am hugely passionate about technology, and in HoloAd we have the future of influencer marketing in our hands. I look forward to connecting with affiliates and gambling operators to show them what a truly stand-out platform and product it is.”

BETBY inks deal with crypto casino Roobet

BETBY has signed a new sportsbook deal with crypto casino Roobet, which will see the supplier power Roobet’s sportsbook offering.

This is the latest deal for BETBY, who have been very busy in 2022 after securing deals with BC.GAME and Gamingtec.

Chris Nikolopoulos, CCO at BETBY, said: “Roobet is an operator with a growing reputation, and we’re very pleased to be able to bring our leading sportsbook solution to its brand.”

Viktor Kareliusson, head of sports at Roobet, added: “BETBY’s sportsbook offering stands apart as one that puts partners and players first, while offering a wealth of markets and competitions that our customers will love.”

BF Games signs distribution deal with Meridianbet

Games development studio BF Games has penned a deal with Meridianbet, which will see its slot games made available in a number of markets.

BF Games will introduce 70 titles to the operator in .com jurisdictions through this new deal. Meridianbet currently has a strong presence in Europe, including Serbia, Montenegro and Bosnia and Herzegovina.

Claudia Melcaru, head of business development at BF Games, commented: “Meridianbet is a leading operator in southeast Europe with a large customer base, and this deal represents a major growth opportunity for BF Games.

“We continue to launch new and engaging content and partnerships like these highlight the popularity of our content and we look forward to working together with Meridianbet,” she added.

EveryMatrix pens new casino deal with KingMakers

EveryMatrix has inked a supply deal with KingMakers which will see its casino content go live with the BetKing brand.

The agreement will see BetKing integrate EveryMatrix’s igaming platform CasinoEngine, giving Nigerian players access to an ever-growing library of content.

Stian Enger, CEO of CasinoEngine at EveryMatrix, remarked: “We’re very proud of the partnership with KingMakers, one of the biggest players in the Nigerian market.

“This is part of EveryMatrix’s ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer.”

Lauren Holder, head of gaming at KingMakers, added: “We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers.”

Stakelogic inks agreement with bet365 in the Netherlands

Stakelogic games will now be available to bet365 customers in the Netherlands following a new agreement between the two companies.

This is the latest development in the Dutch market for bet365, as earlier this year, the operator introduced Dutch-speaking croupiers to its live casino offering.

A bet365 spokesperson commented: “We’re excited to welcome Stakelogic into our portfolio of innovative and cutting-edge gaming content partners in the Netherlands. We feel that the partnership is a great fit into our exclusive games product.

“Working with such a trusted brand will not only provide our Dutch customers with some of the most entertaining titles on the market but ensure we are complying with the highest regulatory standard in the process,” the spokesperson added.

Wazdan expands Latvian presence with FeniBet deal

Wazdan has furthered its presence in Europe by securing a deal with Latvian operator FeniBet.

This agreement will see Wazdan’s games reach more players and allow FeniBet’s customers access to engagement-boosting features.

The deal is the latest in a string of deals for Wazdan as it looks to expand into more European markets following recent deals with Play North, Sesame and Star Casino.

Andrzej Hyla, CCO at Wazdan, remarked: “We’re thrilled to have established a partnership with FeniBet in a market as exciting and full of promise as Latvia.

“The deal allows us to maintain our impressive growth trajectory and continue expanding our global presence, while providing the operator with some of our most exhilarating slot products.”

Martins Opmanis, head of IT at FeniBet’s parent company Alfor, commented: “By delivering Wazdan’s renowned content to our players, we are able to provide them with some of the strongest gaming experiences on the market.”

2mee | bet365 | BF Games | EveryMatrix | Launches | Stakelogic | Wazdan