The week in B2B news (18 September 2020)

All the latest news from the supplier side of the industry, including updates from iSoftBet, NetEnt and Evoplay Entertainment

Push Gaming inks Norsk Tipping supply deal

Push Gaming has integrated its content with IGT to supply it portfolio of digital games to Norway’s state lottery operator Norsk Tipping.

Under the remit of the deal, Push Gaming will join the likes of NetEnt and Elk Studios in providing Norsk Tipping with content via the IGT platform.

Fiona Hickey, Push Gaming head of sales, said: “It’s fantastic to have joined forces with IGT and to continue expanding our presence in regulated markets worldwide. We look forward to a long and productive partnership together.”

Enrico Drago, IGT SVP, added: “IGT [has] successfully added Push Gaming’s innovative digital games to our growing stable of titles for Norsk Tipping, and further supported our goal of delivering unrivalled gaming experiences that engage players.”

iSoftBet debuts latest Megaways title

iSoftBet has launched its latest title – Western Gold Megaways.

The title had been trialled across Betsson, Stoiximan, Softswiss and 10cric brands and will now go live across the remainder of iSoftBet’s operator network.

Mark Claxton, iSoftBet head of games, said: “Western Gold Megaways transports players to the badlands of the frontier in a dash to find riches while enjoying a thrilling gaming experience.”

Ciara Nic Liam, Betsson product director, added: “We are delighted to have been one of the first partners to get access to such an exciting game, and our players absolutely love it. We look forward to working closer with iSoftBet on their upcoming releases.”

Evoplay Entertainment seals Casoony agreement

Evoplay Entertainment has sealed a content supply deal with Casoony.

Casoony will be afforded access to Evoplay Entertainment’s full portfolio, including titles such as Football Manager and Raccoon Tales.

Vladimir Malakchi, Evoplay Entertainment CBDO, said: “Our portfolio aligns perfectly with the exciting gamified approach Casoony offers to its players, and with acquisition and retention more important than ever – I’m confident that our range of eye-catching titles will prove to be a real hit.”

Alexander Salheiser, Casoony MD, added: “Evoplay Entertainment’s acclaimed portfolio is jam-packed with a wide variety of world class gaming titles, so we are thrilled to have integrated the supplier’s content.”

NetEnt launches latest slot

NetEnt has launched a pirate-themed slot title – Rage of the Seas.

The 5×4 video slot has an RTP of 96.04% and boasts several bonuses such as double multiplier, free spins and reel upgrades.

Andy Whitworth, NetEnt CCO, said: “Rage of the Seas is one of the most feature-loaded titles in our portfolio. We’ve taken the gameplay to the next level whilst maintaining a level of familiarity, so it is easy for players to follow instantly.

“The game’s classic theme and top-quality graphics create the perfect setting for the action to play out, making this a slot with enhanced engagement and retention potential,” he added.

END 2 END secures land-based partnership

Bingo multiplayer specialist END 2 END has partnered with High Rollers Bingo in Birmingham, Alabama to bring its new central POS management system to the casino.

The platform will allow High Rollers to integrate a vast variety of vendors and therefore up its range of games available to the land-based operator.

Joey Edgar, High Rollers GM, said: “We are thrilled to be reopening with the END 2 END CPOS. This management system will elevate our casino above our competition and our players will now be able to enjoy a seamless gaming floor.”

Alejandro Revich, END 2 END CEO, added: “We are very happy to launch this new platform, especially when physical operators have suffered so much during this pandemic.”

LeoVegas subsidiary unveils new slot game

CasinoGrounds, the LeoVegas-owned streaming platform, is set to launch a new proprietary slot title in partnership with Relax Gaming.

Iron Bank will be offered to all Relax Gaming’s operator partners when it goes live in Q4 2020.

Tobias Svensen, CasinoGrounds CEO, said: “The game is unique and will stand out in comparison with other titles released in 2020. We are proud to have succeeded with our vision to bring in streaming elements to an individual slot game.”

Gustaf Hagman, LeoVegas mobile gaming group CEO, said: “CasinoGrounds continues to deliver on its growth strategy and is showing with this that they are innovative leaders in their niche.”

Evoplay Entertainment | LeoVegas | NetEnt | Product | Push Gaming