Sportradar seals Fresh Eight acquisition

Sports data giant expands marketing capabilities with purchase of personalised messaging platform

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight to bolster its digital marketing services. The deal was completed on 2 March via the Sportradar Management arm and will see Sportradar widen its offering to marketing partners. The new Fresh Eight technology will complement Sportradar’s existing ad:s platform, which offers targeted programmatic advertising…

Data | M&A | Marketing | Sportradar