Skillz bolsters esports marketing reach with Aarki acquisition

Game development and showcase platform inks $150m deal for machine learning-led advertising platform

Mobile games development platform Skillz has completed the acquisition of marketing platform Aarki. Under the remit of the agreement, Skillz will acquire 100% of Aarki for approximately $150m (£105.6m) in a combination of cash and stocks. The combination will see the creation of an integrated esports advertising platform that will use Aarki’s advanced machine learning…

esports | M&A | Marketing