Rank adopts real-time feedback technology to boost customer engagement

Operator partners with Rant & Rave to integrate its Salesforce-powered customer feedback technology across all channels

Rank Group has partnered with customer engagement technology firm Rant & Rave to improve its customer experience feedback process across both its land-based and online businesses. The operator will adopt the firm’s Salesforce-powered system which allows brands to capture feedback and view it in real-time as part of existing customer records. Rank previously collected the…

Customer Experience | Customer Satisfaction | Rank | Rank Group | Salesforce | Strategy