Playtech explores player behaviours with new content discovery platform

POP tech will also allow operators access to its library of industry content suppliers

Playtech has announced the launch of its new Playtech Open Platform (POP) aggregation technology which will offer operators access to in depth analytics on how players interact with their website content. POP is integrated with Playtech’s data drive IMS platform and offers operator partners its library of industry suppliers. A Playtech statement said the firm’s…

Playtech | Product