Parimatch showcases B2B ambitions in rebrand to Parimatch Tech

Parent company of Cyprus-headquartered sports betting operator refreshes brand identity to reflect “maturity”

Sports betting operator Parimatch has rebranded globally as Parimatch Tech to represent its transition from a traditional bookmaker into a product-focused, technology-led business. The company said the rebranding was the latest step in its “long-term technological transformation” as it looks to expand its global reach. The operator will continue to promote its B2C Parimatch flagship…

B2B | B2C | Parimatch | Strategy