Compliance

Omnia Casino eyes ‘AI-led’ CRM platform

Founder says AI-powered CRM will improve marketing, and help spot and respond to problem gambling trends among customers.

Omnia Casino, the compliance-led casino founded by former director of gaming at Betfair Sam Hobcraft, has confirmed it is working towards having entirely AI-led CRM. Speaking exclusively to EGR Global, Hobcraft said AI-powered CRM would help improve marketing, as well as spotting and responding to problem gambling trends among customers. “Omnia is working towards that goal,”…

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