Compliance

New research urges social media sites to clamp down on esports betting ads

University of Bristol study suggests esports betting marketing and disguised content marketing is four times more likely to appeal to children than adults

Children and young adults are more vulnerable to gambling ads on social media than adults and therefore stricter regulation should be introduced, according to new research conducted by the University of Bristol. Advertising Standards Authority (ASA) codes currently prevent operators from targeting minors with gambling ads, yet findings of the study showed disguised gambling marketing…

Advertising | Compliance | esports | Gambling | Responsible gambling | Sports betting

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