LeoVegas taps into GiG affiliate compliance tool

Operator joins Betfred, bet365, Betsson, Kindred and PokerStars in installing affiliate monitoring tool

LeoVegas has partnered with GiG to operate its affiliate monitoring tool, GiG Comply, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites. The tool will strengthen LeoVegas’ control over third-party advertising and further protect its brands from being promoted on websites which are not compliant. Jonas Warrer,…

Affiliate marketing | Compliance | GiG Comply | Gustaf Hagman | LeoVegas