LeoVegas strengthens safer gambling messaging with new AI tech

Malta-headquartered operator to pilot new software on UK brands ahead of wider European roll-out

LeoVegas has launched a pilot of new AI-powered safer gambling messaging across its UK portfolio of brands. UK customers will be the first to receive onsite messages with individualised content based on their behaviour and risk profile that are designed to educate and provide information on responsible gambling. The new AI-generated messages will be introduced…

AI | LeoVegas | Product | Responsible gambling | Social responsibility