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LeoVegas’ Pixel.bet targets esports bettors with mobile casino launch

Product was built in four weeks and is live in Sweden and Finland via integration of Trustly’s Pay N Play function

LeoVegas-owned Pixel.bet has launched a BetConstruct-powered casino to cross-sell esports betting customers between its flagship sites. Pixel.bet CMO Fabien Humbert told EGR Intel the operator’s aim was to offer a fast and transparent alternative to the standard mobile casino, while also appealing specifically to esports bettors. The casino offers gamified slots titles to engage its target audience and…

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