LeoVegas integrates live odds into Swedish search engine maps

Marketing director Louise Nylen says partnership is part of the operator’s wider innovative, data-driven marketing strategy

LeoVegas has established a three-month partnership with Swedish search engine to integrate its odds into the search engine’s maps and search functions. The campaign sees LeoVegas’ odds displayed next to specific sports bars and stadiums, related to the games being shown or played at the time. LeoVegas marketing director Louise Nylen said the partnership was…

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