LeoVegas integrates BlueRibbon jackpot marketing software

Swedish operator pledges a new level of gamification for players after striking latest B2B agreement

LeoVegas has agreed a new deal with B2B marketing platform provider BlueRibbon in an effort to boost player engagement. The agreement will see LeoVegas launch a BlueRibbon’s suite of jackpot-based CRM promotions across its B2C products. The Stockholm-headquartered operator said the deal would help it provide a new level of engagement and gamification to existing games…

B2B | BlueRibbon | LeoVegas | Marketing | Strategy