LeoVegas adopts gamification platform for personalised promotions

Swedish operator partners with CompetitionLabs to use player data in generating unique promotions

LeoVegas has launched new gamification functions to power real-time tournaments and achievements based on player data, EGR Intel has learned. The tools are powered by the CompetitionLabs platform which uses data to draw up unique and personalised promotions and gamification features for players. The platform generates tournaments, missions, achievements and insights for LeoVegas casino brands. LeoVegas CRM…

CompetitionLabs | Gamification | LeoVegas | Product | Strategy