Kindred invests in mixed reality sports betting

Operator partners with development firm to allow punters to interact with sporting data via its mixed reality product

Kindred Group is set to explore how augmented reality (AR) and mixed reality (MR) can be used by sports bettors to better interact with sporting data. The Nordic operator’s innovation arm, Kindred Futures, has teamed up with development firm Zappar to develop an alternate reality experience that allows punters to analyse sporting data easily in an…

Kindred Futures | Kindred Group | mixed reality | Product | Sports betting