Strategy

IMG inks five-year extension to SPFL streaming deal

Data provider partners with AI firm Pixellot to create “new template” for sports streaming

IMG Arena has renewed its long-term rights deal with the Scottish Professional Football League (SPFL) that will see IMG distribute SPFL video content to the international betting market. The five-year deal will cover the Ladbrokes Premiership, the Championship, League One and League Two, as well as the Betfred Cup and Tunnock’s Caramel Wafer Cup. To support…

Freddie Longe | IMG | IMG Arena | Sports betting | Strategy

Latest