IMG Arena partners with UFC for "industry-first" fully-branded betting hub

New product features full branding, live 3D visualisations and official data points for live betting

IMG Arena has partnered with the UFC to launch what it claims is the betting industry’s first product designed specifically for a major sports brand. The partnership will see the launch of UFC Event Centre, a new branded betting hub to be delivered to operator partners that includes official data and quicker in-play odds. The…

IMG Arena | Product | Sports betting | UFC