M&A

Hard Rock eyes B2C acquisition to boost European expansion

US casino giant eager to buy European egaming operator with proprietary in-house technology

Hard Rock is weighing up potential B2C acquisitions as it considers expanding its online gaming and betting operation into Europe, EGR has learned. Speaking to EGR NA, Kresimir Spajic, Hard Rock’s SVP online gaming and sports betting, said the operator was looking at second and third-tier brands that operate proprietary in-house technology. The firm is looking to…

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