GVC/MGM announce landmark media deal with Yahoo Sports

GVC sportsbook technology to be integrated into Yahoo Sports app as part of multi-year agreement

GVC and MGM have announced a new US media partnership with Yahoo Sports that will see BetMGM technology integrated into the Yahoo Sports App. The integrated product is set to launch in November, with transactions technically taking place on the BetMGM platform – itself powered by bwin technology. Wherever odds are displayed by Yahoo Sports there will be…

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