Strategy

Global Gaming targets European expansion with new tech platform

Swedish operator plans to integrate better marketing tools to engage with players

Global Gaming has redeveloped its in-house platform to meet the regulatory demands of operating in multiple jurisdictions, EGR has learned. Chief marketing officer Morten Madsen told EGR the nine-month long development process was focused on improving scalability and enabling the system to cope with multiple markets and providers. “It’s been a lot of work on the back-end system as well.…

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