Strategy

Genius Sports unveils new brand identity

Data giant reveals new name, logo and pillar strategy ahead of US SPAC merger and public listing

Genius Sports Group has completed a rebrand that will see the data supplier renamed as Genius Sports. The move will see all constitute parts of the business consolidated under one umbrella, bringing an end to its Betgenius and Genius Sports Media subsidiaries. Instead, Genius Sports will champion four new pillars of its business. These are…

Genius Sports | IPO | Rebrand | Strategy

Latest