Genius Sports continues M&A roadmap with Spirable purchase

Data giant adds marketing platform to stable as it looks to strengthen grip on sports betting and media landscape

Genius Sports has moved to acquire data-driven video marketing platform Spirable as it looks to expand its sports ecosystem reach. The Spirable platform allows advertisers to deliver data, video and AI-led content via digital media channels across verticals including betting, sponsorship and broadcasting. Spirable already works with industry powerhouses in the shape of DraftKings, Flutter…

Data | Genius Sports | M&A | Marketing | Product | Strategy