Esports Entertainment Group lands two new US sports deals

Esports-first operator secures agreements with NBA and MLS franchises to provide branded-esports tournaments

Esports Entertainment Group (EEG) has secured two new major US sports teams to become the pair’s official esports tournament platform provider. The Malta-headquartered operator has inked deals with the NBA’s Cleveland Cavaliers and MLS’ LAFC. EEG will provide the pair with branded-esports tournaments using its Esports Gaming League (EGL) platform subsidiary. Additionally, in the Cavaliers deal,…

esports | Esports Entertainment Group | Sponsorship | US sports betting