Entain moves closer to proprietary esports betting as Unikrn acquisition completes

FTSE 100 operator lands esports betting firm in undisclosed deal as it eyes skill-based product expansion in 2022

Entain has completed the acquisition of esports betting platform Unikrn in a deal which will see the operator launch new skill-based esports wagering products in 2022. Entain will leverage all Unikrn assets, including technology, products and platform, along with a 50-strong international team, to launch its own esports venture in the coming months. The new…

Entain | esports | M&A | Strategy | Twitch | Unikrn