Better Collective becomes majority owner of Mindway AI

Affiliate giant increases stake in gambling-harm prevention firm to 90% in £2m deal

Better Collective has built up its stake in safer gambling company Mindway AI to 90% after purchasing an additional 70% of the firm’s shares for DKK17m (£2.06m). Mindway AI offers a portfolio of products to tackle gambling-related harm via prevention and intervention by using AI to identify customer behaviour patterns. The company was founded by…

AI | Better Collective | Denmark | M&A | Mindway AI