M&A
Better Collective becomes majority owner of Mindway AI
Affiliate giant increases stake in gambling-harm prevention firm to 90% in £2m deal
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Better Collective has built up its stake in safer gambling company Mindway AI to 90% after purchasing an additional 70% of the firm’s shares for DKK17m (£2.06m). Mindway AI offers a portfolio of products to tackle gambling-related harm via prevention and intervention by using AI to identify customer behaviour patterns. The company was founded by…
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