Betfred to integrate Metric Gaming’s golf product

Warrington-headquartered operator hails opportunity for differentiation by offering rapid in-play markets

Betfred has agreed a deal to integrate Metric Gaming’s proprietary golf betting product into its sportsbook. Following the deal, Betfred customers will be able to bet on hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. Metric said its golf product allowed operators to stand out in a crowded market through custom margins,…

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