Sports betting

BetBright partners Qubit for real-time personalisation push

Dublin-based operator to integrate Qubit’s real-time data platform across its in-house sportsbook and casino products

BetBright has secured a deal with real-time segmentation company Qubit as the Irish operator looks to boost its customer personalisation capabilities. The platform and infrastructure will be utilised across BetBright’s in-house sportsbook and casino products and will link all the operator’s data with Qubit’s first-party data. “Controlling our own technology is fundamental to delivering our…

Betbright | personalisation | Qubit | Sports betting