ASA trials monitoring technology to spot non-compliant gambling ads

Authority plans to expand technology use to ensure operators are complying with under-18 ad restrictions

The Advertising Standards Authority (ASA) has used unique monitoring technology to simulate children’s browsing activity online and identify non-compliant gambling ads on child-friendly sites. Over a two-week monitoring period ads by 43 gambling firms were found to be accessible to browsers not logged-in to any gambling sites. The authority worked withdata and analytics firm Advertising…

ASA | Compliance | compliance