Aristocrat completes $500m social games acquisition

Sydney-listed firm says deal will give it access to the $43.6bn social games market

Aristocrat has bolstered its interactive business with the $500m purchase of Israeli social games developer Plarium. Aristocrat, which acquired social casino firm Product Madness back in 2012, said the latest deal would expand its addressable market from the $3.2bn social casino segment, to the broader $43.6bn social games market. Aristocrat will pay $500m cash upfront,…

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