Apple rejects operators with non-native content from App Store

William Hill among apps having issues with new Apple App Store guidelines to differentiate its app content from its mobile site

Operators’ native apps are being rejected by Apple under new guidelines requiring commercial apps to offer different features to their mobile web offerings. One industry source told EGR that William Hill, BetVictor, Kindred, Sky Bet and Ladbrokes Coral had all had issues following the updated guidelines. The 4.2 update in Apple’s Review Guidelines clamps down on apps…

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