AI start-up Simplebet to provide FanDuel with F2P in-play markets

Fledgling B2B supplier has raised $35m to date to fund its micro-market betting solution powered by machine learning, one of the US sports betting scene’s most prominent start-ups, has struck a deal with FanDuel to launch a free-to-play game offering mock in-play markets for the upcoming NFL season. According to CNBC, the one-year agreement will see the game integrated into Flutter Entertainment-owned FanDuel’s sportsbook and mobile app in a bid to convert players…

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