Long read

The game changers blurring the line between casino products and video games

EGR Technology speaks to egaming veterans and former video game developers to assess the similarities between both industries as they adopt features from one another

The crossover between the traditional video gaming world and the egaming industry has a lot more depth than one might expect. Gamification as a means for boosting customer retention and loyalty is already widely considered an effective method for online gambling operators, but with many industry veterans hailing from the colourful world of traditional gaming,…

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